Design is about WHY over HOW

Francesco Agnoletto
Francesco Agnoletto Logbook
2 min readMar 7, 2024

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Photo by Sherzod Max on Unsplash

We are so worried about how to do things that we no longer try to understand if we should do those things.

It is the why that differentiates a useful thing from a useless one, a usable page from an unusable one!

The drift of building increasingly beautiful graphic system components, increasingly automated, increasingly interactive illustrations, is useful insofar as we understand if a…

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UX/UI/Service Design Lead @DuskRise.com. I’m a curious problem solver, always trying to find the smart way to make things simpler, to rethink life around me.